E–commerce
Seven years in the e-commerce industry have given me a deep understanding of users, online retail and digital design. I have worked on building online stores, optimising the user experience and designing digital solutions that support the company's business goals.
Online store design, copywriting and product photography
I delivered the entire project myself — from concept and design to writing the copy and preparing and retouching the product photography.
Overview
Components for a better user experience
I designed components that guide users through the purchase and increase conversion — on the product page, in the cart and across the whole post-purchase flow. These include bundle offers with quantity discounts, suggestions for products frequently bought together, and add-ons at checkout.
Product landing pages
For individual products I designed standalone landing pages — from the opening screen and benefits through to customer reviews, frequently asked questions and the closing call to action.
Online stores
I designed homepages and product pages for online stores — with clear categorisation, a strong information hierarchy and consistent presentation of prices, discounts and delivery.
