Go2insure

Website

I designed the logo and the website for desktop and mobile. The goal was to present insurance clearly and warmly — plain language, transparent pricing and no small print.

Illustrations for the website

For the website I drew a series of illustrations — families, children and homes — that give insurance a human face. A consistent style in blue and orange ties the pages together and lends the brand a warmth the industry usually lacks.

Illustrations for the key benefits

I presented the key benefits as cards — transparency, solidarity, sign-up in two minutes and profit participation. Each illustration explains in an instant what would otherwise take a long paragraph.