HS Plus

Brand identity

For HS Plus I designed the brand identity of the company and its individual brands — logos, website, promotional material, print and annual reports. Above is just a selection of the logos I created for their online stores.

HS PLUS website

I also designed the company website — from the introduction and key figures through to the careers section, in both Slovenian and English. A dark background and bold typography present the company as a serious player in European e-commerce.

Logos

For the individual HS Plus online stores I created several dozen logos — from cosmetics and homeware to electronics and pet supplies. Each brand got its own character, yet together they work as a family: legible at small sizes and usable both online and in print.